FOUNDER | CREATIVE DIRECTOR of IAM
I AM IS TITLED BY MEDIA IN ASIA AS ASIA’S LEADING CREATIVE FORCE. I AM, THE PASSIONATE ALL FEMALE CREATIVE COLLECTIVE IS A GLOBAL PIONEER FOR IMMERSIVE DINING AND INTERACTIVE EXPERIENCES IN NON-TRADITIONAL PERFORMANCE SETTINGS. USING FASHION, DANCE, LIVE ART, AND MUSIC, I AM TRANSPORTS PEOPLE TO A NICHE WORLD OF INFINITE IMAGINATION AND REDEFINES THE EXCHANGE BETWEEN AUDIENCE AND PERFORMER.
THE SEEDS FOR I AM WERE PLANTED WHILE MS. MARCH WAS IN LONDON COMPLETING HER MA IN CHOREOGRAPHY. SHE CREATED THE PERFORMANCE DINING PIECE AN EVENING OF MEAT AS PART OF AN EXPLORATION OF THE ON ALL FOURS POSITION. WITH PERFORMERS PLACED ON THE TABLE, THE CONCEPTUAL EXPERIENCE BECAME A POWERFUL COLLISION OF CULINARY, PERFORMANCE, AND FASHION WORLDS. AN EVENING OF MEAT PREMIERED IN LONDON IN 2010 AND WENT ON TO ALSO ACHIEVE STELLAR REVIEWS IN BERLIN, AGAIN IN LONDON IN 2011, AND IN HONG KONG IN 2013.
FROM THERE SHE CONTINUED TO HONE HER INTEREST AND EXPERTISE IN CREATING CONCEPTUAL DINING EXPERIENCES, SEAMLESSLY FUSING LIVE PERFORMANCE AND DINING TO REINVENT ‘DINNER THEATRE’. UPON MOVING TO HONG KONG IN 2011, SHE PRODUCED SEVERAL PERFORMANCE CONCEPTS WHICH INTEGRATED THEATRE AND DANCE IN CONTEXTS OUTSIDE OF THE CONVENTIONAL THEATRE SPACE WHICH LED TO THE EVENTUAL CREATION OF I AM. THE PARTICULARLY INTERACTIVE AND IMPROVISATIONAL EXPERIENCES HAVE LED TO A CHARACTERISTIC STYLE WHICH TRANSLATES ACROSS VARIOUS CONTEXTS FROM RESTAURANTS TO BARS TO GALLERIES TO LIVING ROOMS. UNDER MS. MARCH'S VISIONARY LEADERSHIP, PERFORMERS CREATE ANOTHER WORLD FOR AUDIENCES AND THE PASSIONATE EXCHANGE IS BREATHTAKING TO BEHOLD.
I AM IS TITLED BY MEDIA IN ASIA AS ASIA’S LEADING CREATIVE FORCE. I AM, THE PASSIONATE ALL FEMALE CREATIVE COLLECTIVE IS A GLOBAL PIONEER FOR IMMERSIVE DINING AND INTERACTIVE EXPERIENCES IN NON-TRADITIONAL PERFORMANCE SETTINGS. USING FASHION, DANCE, LIVE ART, AND MUSIC, I AM TRANSPORTS PEOPLE TO A NICHE WORLD OF INFINITE IMAGINATION AND REDEFINES THE EXCHANGE BETWEEN AUDIENCE AND PERFORMER.
THE SEEDS FOR I AM WERE PLANTED WHILE MS. MARCH WAS IN LONDON COMPLETING HER MA IN CHOREOGRAPHY. SHE CREATED THE PERFORMANCE DINING PIECE AN EVENING OF MEAT AS PART OF AN EXPLORATION OF THE ON ALL FOURS POSITION. WITH PERFORMERS PLACED ON THE TABLE, THE CONCEPTUAL EXPERIENCE BECAME A POWERFUL COLLISION OF CULINARY, PERFORMANCE, AND FASHION WORLDS. AN EVENING OF MEAT PREMIERED IN LONDON IN 2010 AND WENT ON TO ALSO ACHIEVE STELLAR REVIEWS IN BERLIN, AGAIN IN LONDON IN 2011, AND IN HONG KONG IN 2013.
FROM THERE SHE CONTINUED TO HONE HER INTEREST AND EXPERTISE IN CREATING CONCEPTUAL DINING EXPERIENCES, SEAMLESSLY FUSING LIVE PERFORMANCE AND DINING TO REINVENT ‘DINNER THEATRE’. UPON MOVING TO HONG KONG IN 2011, SHE PRODUCED SEVERAL PERFORMANCE CONCEPTS WHICH INTEGRATED THEATRE AND DANCE IN CONTEXTS OUTSIDE OF THE CONVENTIONAL THEATRE SPACE WHICH LED TO THE EVENTUAL CREATION OF I AM. THE PARTICULARLY INTERACTIVE AND IMPROVISATIONAL EXPERIENCES HAVE LED TO A CHARACTERISTIC STYLE WHICH TRANSLATES ACROSS VARIOUS CONTEXTS FROM RESTAURANTS TO BARS TO GALLERIES TO LIVING ROOMS. UNDER MS. MARCH'S VISIONARY LEADERSHIP, PERFORMERS CREATE ANOTHER WORLD FOR AUDIENCES AND THE PASSIONATE EXCHANGE IS BREATHTAKING TO BEHOLD.
